Click the swatches to see how Gigi glows in each color.
“Gigi Hadid truly shows that muted shades can have the greatest impact” — Stina Lönnkvist, Colour analyst
Soft Autumn is muted, warm, and low in contrast. Gigi Hadid suits, among others, camel, cream, warm taupe, muted olive, and terracotta. When the shades sit close together, the overall look feels soft yet expressive. Pale blue-grey and sharp stripes can make the overall look cooler and more graphic. Choose warm greige or muted blue-green instead.
Flattering
The camel coat, cream roll-neck, and taupe trousers create a warm tonal look. The matte materials keep it soft.
Why it works
Less flattering
The blue-grey striped jacket over the pale blue shirt creates a very cool overall look that diminishes Gigi's natural warmth.
Why it doesn’t
Bronze, soft gold, and rose-brown make-up keep an evening look cohesive
Cream knitwear creates a softer impression than pure white
When wearing black, keep the material matte and the make-up warm and soft
It's easy to confuse Soft Autumn and Soft Summer because of their soft, sophisticated look. Both are muted and have low contrast. But while Soft Autumn is warm, Soft Summer is cool. Soft Summer's color palette holds more mild, cool tones with a high share of gray, while Soft Autumn's colors carry more golden pigment.
Three ways into the palette — pick the one that fits right now.
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