WE ARE IN MY TONE
Passion for color & style meets technical innovation
Our story
STINA LÖNNKVIST
Do you feel uncertain about which colors suit you best? You’re not alone. Many of us fall for trend colors or buy what looks good on others, yet still stand in front of the wardrobe feeling like something’s off. For Stina Lönnkvist, color analysis became the key, and her personal interest quickly grew into a passion.
Today, Stina has guided tens of thousands of people to find their colors. Together with her husband Albin, she started In My Tone as a passion project, with the vision of creating a modern, inspiring, and accessible platform for online color analysis.
The team behind In My Tone
“Nothing makes me happier than seeing how the right colors can change not only a person’s appearance, but also their confidence”
Stina
“Our digital Pro platform is the step between analysis and the future of color-guided shopping”
Albin
Our promise to you
Personal guidance
We have deep knowledge of color analysis and value personal guidance and customization. Every color analysis is reviewed by at least two people on our team.
Accessible to everyone
Regardless of who you are, where you live, and your unique circumstances, you are always welcome to book a digital color analysis with us. We also offer color analysis and reports in English.
The latest knowledge
We work with proven, certified methods – and make sure to always stay ahead. Our services are continuously updated so you have access to the latest in color analysis.
Your entire color journey
We’re with you the whole way - from curiosity to an updated wardrobe. The heart of In My Tone is finding your color palette, but we also help you with everything around it!
Press
Partners we’ve worked with
The book
Färganalys
“In this book, color analysis expert Stina Lönnkvist takes a fresh approach to the big trend of the 1980s in a pedagogical, fun, and inspiring way, guiding you to find and love your very best colors.”
- The perfect mix of information and inspiration
- The science of colors
- The seasonal system for color analysis
- How to do a self-analysis
- Overview of all 12 seasons
- Styling, style and beauty
- Bonus: Draping pages for self-analysis
PRICE 249 SEK
Buy on AdlibrisReady to begin your style journey and find your best colors?